Diagnostic Audits

Pinpoint Your Brand’s Execution Gaps

Know where your brand really stands before you spend another penny fixing it.

BrandOps turns brand theory into day‑to‑day execution — but only once you know where the leaks are. Our Diagnostic Audits give you that map: pick a rapid external scan, a people‑focused pulse, or a full BrandOps Blueprint, and step into fixes with total clarity.

BrandOps | Charlie Xray

Why Diagnosis First?

• Gorgeous guidelines yet sales decks tell a different story
• Teams arguing over what “on‑brand” means day‑to‑day
• No KPI for brand consistency or literacy*

If you can’t measure the drift, you can’t correct it.

Our audits benchmark today’s reality against your own promise, then hand you a prioritised plan.

How It Works

No sprawling workshops here—just a clear three‑step rhythm: Input → Analysis → Action‑ready output. You pick the depth; we handle the leg‑work, so you get back to shipping while we surface the gaps.

A. Brand Signal Scan

  • You give us your public touch‑points – website URL(s) and social handles.
  • We run a forensic crawl of visuals, voice and UX patterns.
  • You receive a Brand Consistency Deck identifying “Drift & Quick‑Fixes”.

B. Inside‑Out Pulse & BrandOps Blueprint

  • Kick‑off call to align goals and share current guidelines/assets.
  • Internal deep‑dive – employee pulse survey, template review, stakeholder interviews (Blueprint only).
  • You receive a Gap‑Map (Pulse) or full 90‑day BrandOps Action Plan (Blueprint) + debrief session.

Choose Your Diagnostic Audit

  • Crawl of website, socials, sales decks, product UI, CX emails.
  • 20‑point Brand Consistency Scorecard
  • Drift & Quick‑Fix deck

  • Everything in Scan plus…
  • 25‑question employee pulse survey
  • Light review of key internal tools (templates, playbooks).
  • Gap‑Map of missing enablement

  • Everything in Pulse plus…
  • 4 stakeholder interviews
  • Workflow analysis for brand drop‑offs
  • 90‑day BrandOps Action Plan
  • 90‑min remote workshop

Fast‑Action Bonus

Book any audit before 31 July 2025 and receive our “Brand‑Rituals Checklist” (worth £400) free.

FAQs

How much of my time is needed?

Signal Scan: 5 minutes to send URLs.
Pulse: 30‑minute kick‑off call plus availability for up to four brief staff interviews (≈2 hrs total).
Blueprint: Pulse commitments plus a 90‑minute leadership workshop.

Will this disrupt my team’s day job?

Signal Scan: zero disruption.
Pulse: survey is async; interviews are 20 min each.
Blueprint workshop slots into a single calendar window.

We don’t have formal brand guidelines—can we still do this?

Yes. For the Pulse and Blueprint tiers we’ll document “what good looks like” during kick‑off, then audit against that.

Can we start with the Signal Scan and upgrade later?

Absolutely. Upgrade within 30 days and we credit 100 % of your initial fee toward the higher tier.

Are the audits fully remote?

Yes—screen‑share interviews and digital asset review mean zero travel time or costs.

What files or access will you need?

Signal Scan: just public URLs.
Pulse/Blueprint: brand assets (decks, templates) and permission to survey/interview staff.

How are findings delivered?

PDF slide deck plus a Loom walkthrough. Pulse and Blueprint clients may add a live debrief.

What happens after the audit?

You own every deliverable. Implement in‑house or hire Charlie Xray for Phase 2 execution—your call.

Is my data confidential?

All data is stored in an encrypted workspace under NDA. See /privacy‑policy for details.

Can global teams participate?

Yes—surveys and interviews can be scheduled across time zones and delivered in English (other languages on request).

Can I pay by invoice?

Yes—select “Request invoice” at checkout.

Do your prices include VAT?

All prices are shown exclusive of VAT. UK‑based clients will have 20 % VAT added at checkout or on the invoice. Non‑UK clients may have VAT zero‑rated where applicable.

Get In Touch

Ready to benchmark your brand reality?