Rebrand Rollout Toolkit

Your rebrand is signed off. Here’s how to make it happen.

The method, workbook and templates we use to take an approved brand from sign-off to everyday use. Plan every touchpoint, set who decides what, and know you’re ready before launch day.

£249

+ VAT, one-off

Instant download: Word and Excel, plus PDF guides. Licensed for use across your organisation.

Want a hand? The £249 comes off a Rebrand Rollout if you book within 60 days.

Brand Rollout Toolkit

What’s inside

Eight files that work together

Start here

Your first hour: what to open, in what order, and three rules that save the most work.

Rollout Handbook

The step-by-step method for each stage, with what good looks like and where rollouts go wrong.

Master Workbook

One live plan, with a launch dashboard that flags anything still blocking sign-off.

A. Rollout Charter

Scope, owners, decision rules, approval turnarounds and escalation, agreed before work starts.

B. Team Enablement Brief

What changed, what hasn’t, approved words and assets, and “say / don’t say” for each team.

C. Launch Decision & Handover

GO, CONDITIONAL GO or HOLD, recorded with evidence, then handover to everyday owners.

Northstar worked example

A fictional rollout completed end to end: workbook, walkthrough and finished documents.

Licence

What you can do with it, in plain English.

Is it right for you?

It’s for you if

Your new brand is approved, or nearly, and you’re the person who has to make it happen, often alongside your day job. Marketing and brand leads, rollout managers and founders. The rebrand might have come from an agency or your own team.

It isn’t for you if

You’re still working out positioning, naming or the identity itself. It also won’t do the production work or make the launch decision for you: it tells you what’s left and who owns it.

See What Good Looks Like

A full rollout, already filled in.

Northstar Launch Decisions

Built on the BrandOps Framework®

The toolkit applies the BrandOps Framework® to the moment a rebrand goes live. The Charter covers Governance, the enablement sheet and brief cover Team Enablement, and the live QA checks cover Ritualised QA.

Use it, adapt it, share it inside your organisation.

One purchase covers one organisation’s rebrand. Agency or consultant running rollouts for several clients? Ask about a multi-client licence.

Prefer some help?

The toolkit gives you the method and tools to manage your own rollout. Our Rebrand Rollout service puts that method to work in your business.

We build your rollout plan, establish ownership and approvals, and review five critical touchpoints to catch problems before they spread. Delivered in 10 business days, from £5,000.

Buy the toolkit first and we’ll deduct its price from the engagement if you book within 60 days.

FAQs

What format are the files?

Word and Excel, so they open in Microsoft 365 and import into Google Docs and Sheets. The handbook and Northstar examples also come as PDFs.

How do I get it?

Pay by card, Apple Pay or Google Pay. Your download link arrives by email within a few minutes.

Can I pay by invoice?

Yes. Contact us and we’ll send one; the download follows once it’s paid.

Do I need special software?

No. If your team already uses a project tool, keep the workbook as your control register until you’ve deliberately moved it across.

Our rebrand has already launched. Is it too late?

No. Start with the touchpoint inventory and a live QA check, fix what customers can see first, then put governance in place so it doesn’t drift again.

Is VAT included?

Prices are shown excluding VAT. UK buyers pay 20% VAT at checkout.

Can I get a refund?

As this is a digital product delivered immediately, refunds aren’t normally available once you’ve received your download. If a file is faulty, we’ll replace it or refund you if we can’t resolve the issue.

If the toolkit isn’t what you expected, contact us within 14 days of purchase and we’ll consider a goodwill refund. Your statutory rights aren’t affected. See our Terms and Conditions for details.

Get In Touch

Get your rollout under control

Everything you need to plan, launch and hand over your rebrand, for less than a day of consultancy.