Pinpoint Your Brand’s Execution Gaps

Brand Diagnostic & Audits

Uncover Brand Drift. Fix the Gaps. Align Everything.

Brand problems rarely start with strategy — they start with execution. Over time, things slip: visuals drift, tone shifts, and team alignment fades. Our Diagnostic Audits help you spot and solve these issues before they turn into bigger problems.

Whether you need a fast external scan or a full audit and action plan, we’ll give you clarity, alignment, and a roadmap to tighten up your brand operations.

Brand Diagnostics | Charlie Xray BrandOps

Why Diagnosis First?

Before you can grow, rebrand, or refresh — you need to understand what’s really happening inside and outside your brand. That’s where diagnostics come in. We help you:

• Find drift across design, messaging and experience
• Expose misalignments between strategy and execution
• Identify what to fix now vs what needs deeper change

This is your shortcut to smart brand decisions.

How It Works

1. Input
You share a few things: your website, social handles, brand assets and any current documentation. If you’re doing a deeper audit, we’ll also run internal surveys and interviews.

2. Analysis
We run a structured, forensic review. We compare what you say with what you show and what your team feels. We map gaps, decode patterns, and identify inconsistencies.

3. Output
You get a tangible outcome — whether that’s a Drift Deck, Gap Map or a full 90-day BrandOps Plan. All include clear recommendations and a call to walk through it with you.

No sprawling workshops here — just a clear three‑step rhythm: Input → Analysis → Action‑ready output. You pick the depth; we handle the leg‑work, so you get back to shipping while we surface the gaps.

Choose Your Diagnostic Audit

Next Steps

What Happens After the Diagnostic?

Once we’ve diagnosed your biggest alignment gaps, we’ll propose a focused BrandOps programme to tackle the highest-impact issues — whether that’s sharpening your positioning, aligning your team, or fixing the disconnect between brand and ops.

This isn’t one-size-fits-all. It’s tailored, and designed to get your business back in sync.

What Others Say


“The Brand Signal Scan showed us exactly where our message was falling apart. We made simple changes and saw an immediate difference in how customers responded.”

— Rachel, Head of Marketing, B2B SaaS

“We thought we were aligned internally. The Pulse revealed how differently everyone described the brand. That Gap Map was gold.”

— Leon, Co-Founder, eCom

“If you’re a trying to figure out your branding, the output was a masterclass in consistent narrative, language style, design, and everything else.”

— Matthew, CEO, Fintech

FAQs

How much of my time is needed?

Signal Scan: 15 minutes to send URLs.

Pulse: 30‑minute kick‑off call plus availability for up to four brief staff interviews (≈2 hrs total).

Blueprint: Pulse commitments plus a 90‑minute leadership workshop.

Will this disrupt my team’s day job?

Signal Scan: zero disruption.
Pulse: survey is async; interviews are 20 min each.
Blueprint workshop slots into a single calendar window.

We don’t have formal brand guidelines, can we still do this?

Yes. For the Pulse and Blueprint tiers we’ll document “what good looks like” during kick‑off, then audit against that.

Can we start with the Signal Scan and upgrade later?

Absolutely. Upgrade within 30 days and we credit 100 % of your initial fee toward the higher tier.

Are the audits fully remote?

Yes — screen‑share interviews and digital asset review mean zero travel time or costs.

What files or access will you need?

Signal Scan: just public URLs.

Pulse/Blueprint: brand assets (decks, templates) and permission to survey/interview staff.

How are findings delivered?

PDF slide deck plus a Loom walkthrough. Pulse and Blueprint clients may add a live debrief.

What happens after the audit?

You own every deliverable. Implement in‑house or hire Charlie Xray for Phase 2 execution—your call.

Is my data confidential?

All data is stored in an encrypted workspace under NDA. See /privacy‑policy for details.

Can global teams participate?

Yes—surveys and interviews can be scheduled across time zones and delivered in English (other languages on request).

Can I pay by invoice?

Yes—select “Request invoice” at checkout.

Do your prices include VAT?

All prices are shown exclusive of VAT. UK‑based clients will have 20 % VAT added at checkout or on the invoice. Non‑UK clients may have VAT zero‑rated where applicable.

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